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長期研究/短期研究
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研究課題名
Research Topic
長期研究  Media, Advertising and Society 

概要(Abstract) Investigation of the interplay between, and the mutual influences among mass media, the advertising establishment and consumers. Main focus: Japan. 

短期研究  National Thought in Car Advertising for the Japanese Market 

概要(Abstract) Investigation of the usage of images and texts relating to Japanese national thought in automobile advertising between 1960 and 2000. 

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